Does Your Law Firm Need a CRM System?

One of the most important things a law firm does is establish relationships. As a lawyer, your relationships with your clients, your prospective clients, your colleagues, and your vendors make up your network. The stronger your network, the more likely you'll generate additional levels of trust, greater authenticity, and - hopefully - more and better referrals. This kind of thing doesn't happen overnight, and for most lawyers, it's not exactly second nature. So how are you handling the management of your network? What proven methods are you using to ensure that your prospective clients are convinced that you're right for them and, once they decide they need your services, how are you making it as easy for them as possible to sign up? That's what the right CRM system can bring to your law firm.

So how do you know if you really need one? And what type of CRM system is most appropriate? On this episode of the Legal Technology Review, I discuss law firm CRM with Michael Chasin, CEO of Lexicata CRM, one of the only CRM systems designed specifically for lawyers. Find out what kinds of CRM are available, and what would potentially do the most to help your law firm improve your client and network relationship management.